Have you heard of proximity bias? Like familiarity and recency biases, it’s a psychological effect that leads us to favour people and ideas that are familiar. We naturally gravitate to things that are familiar, close by, and top of mind. It’s not a deliberate action, but unconscious bias could be limiting your career growth opportunities in a hybrid work force.
Research has quantified this bias — 96% of US executives admit to noticing the work of employees coming into the office more than remote work. Further, if you don’t think it’s a thing than you are not alone. The same research from Envoy.com states, “While 42% of employees believe executives notice their contributions as much as remotely in the office, almost all (96%) of executives admit they notice contributions made in the office far more.” Even when the work performed is identical in quality, quantity, and productivity.
Working from home also often produces better productivity. In a study from Stanford, call centre employees who volunteered to WFH were randomly assigned either to work from home or in the office for nine months. Home working led to a 13% performance increase, of which 9% was from working more minutes per shift (fewer breaks and sick days), and 4% from more calls per minute (attributed to a quieter and more convenient working environment). Despite this, the remote workers were less likely to be recognized for their increased performance or proactively considered for better roles.
“We all can reflect on occasions where the people we sit near are the people we know the best and feel the most kinship to,” says Ali Shalfrooshan, a UK-based occupational psychologist.
Leaders are recognizing proximity bias is hampering their ability to recognize, reward, and retain valuable talent. More companies are adopting programs to minimize the bias of hybrid and remote workers. Such as, activities to create stronger bonds between virtual and in-office employees, more one-on-one coaching and “facetime” with leaders and influencers, and better communication tools to bridge the gap with asynchronistic workers, virtual workers, and freelancers. Companies are adopting new technologies to close the gap with hybrid workers. Remember, it’s only been a year and a half since COVID moved traditionally office-bound workers remote. We are all adapting to a new normal, including our leaders.
Bring your whole self to work. Even if you work virtually, share your interests outside of work, turn your camera on, let your dog be seen on camera. You want to build common bonds with your co-worker and be memorable (in a good way).
So many employees assume their manager knows they want to move up, but they won’t know if you don’t tell them and apply.
Working from home or a hybrid model doesn’t disqualify you from internal career advancement. However, it is in your hands to be seen and heard through a computer monitor. Managers and leaders are actively looking for employees who are engaged, smart, and hungry for bigger roles. Be seen.
Looking for a new role that gives you the flexibility of working from home or a hybrid model? Agilus Work Solutions is Canada’s largest privately-owned recruiting firm, and we are hiring for hundreds of open jobs across Canada. Check out our open positions here.